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Nathan Black
Jan 13, 20214 min read
The ABC's | If you like it then you shoulda put a name on it | VOL. 7
This is not a disclaimer announcing that Beyoncé is selling naming rights, but she may have been onto something... If you like something,...
Max Simpson
Jan 5, 20213 min read
NHL Helmet Sponsors For 2020-21
In an anticipated move, the National Hockey League recently gave teams the green light to place sponsored logos on helmets for the...
Nathan Black
Dec 31, 20206 min read
The ABC's | How 2020 Shaped The Future Of Sports And Entertainment | Vol 6.
2020 brought on a fair share of challenges, but some emerging trends were born that might be long term fixtures in sports and entertainment
Nathan Black
Dec 24, 20204 min read
The ABC's | Last Second Sponsorship Holiday Gift Guide | Vol.5
Have you forgotten to do your holiday shopping and are running out of time to find gifts to WOW your friends and family?!? The...
Nathan Black
Dec 16, 20203 min read
The ABC's | How Brands are Using Drive-Ins to Standout | Vol.4
2020 has been the year of adaptability and creativity as businesses have had to pivot on short notice to keep their doors open. One of...
Nathan Black
Dec 9, 20204 min read
The ABC's | Mike Tyson, Weedmaps, and Cannabis Marketing | VOL. 3
Can the Weedmaps/ Mike Tyson v. Roy Jones Jr. fight partnership breakdown barriers for mainstream cannabis marketing?
Ken Abescoro
Dec 8, 20206 min read
Entering the Gaming Space as a Non Endemic Brand
Struggling to get into the gaming space as a non-endemic brand? Try using these examples as sources of inspiration
Nathan Black
Dec 2, 20203 min read
The ABC's: Activation, Brands, & Consumers | VOL. 2
Brands like Ralph Lauren are rethinking their retail customer experience through an idea called "Merchantainment".
Nate Black
Nov 25, 20204 min read
THE ABC's: Activation, Brands, & Consumers | VOL. 1
Lil Nas X performs virtually for 33 million people. Is the concert experience changing forever?
Ken Abescoro
Nov 24, 20204 min read
Predictions for 2021 in Gaming
It's never too early for "fantasy" predictions. Here are Ken's 2021 fantasy predictions in the gaming space!
Max Simpson
Mar 5, 20202 min read
Toronto Raptors and Axe Showcase Their Natural Instincts in Axe Wild Promotion
The Toronto Raptors and Unilever Canada have used their existing partnership to support a new product launch in the Axe men’s deodorant...
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