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Samir Bhatla
Jan 19, 202211 min read
Making History and Building the Future: A Conversation with Lou Frangella, VP of Partnerships at FTX
Cryptocurrency, NFTs, blockchain - these are all words you’ve probably heard countless times in the last year or so. Within the sports...
Max Simpson
Aug 10, 20218 min read
How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis
Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...
Max Simpson
May 3, 20216 min read
Ted Lasso - Real vs. Made Up Product Placement
By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...
Max Simpson
Apr 13, 20215 min read
The Ethos of a Partnership: "Why?"
Examine the evolution of sponsorships by dissecting the process behind them In life, we often think of the logistics behind our actions:...
Max Simpson
Mar 30, 20214 min read
The Elements of a Great Spokesperson
What are some qualities of a great spokesperson? Charisma. Charm. Looks. Humor. Likeability. Relatability. All traits that bring a...
Max Simpson
Mar 15, 20214 min read
Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
Gila River Hotels & Casinos has long been a mainstay within the Arizona sports landscape. Consisting of three properties, Lone Butte,...
Ken Abescoro
Feb 2, 20215 min read
3 Marketing Leaders Share Their Virtual Onboarding Tips
Are you starting a new job virtually or onboarding a new hire? Our marketing friends gave us tips for starting a job virtually!
mcathcart34
Jan 17, 202116 min read
Super Bowl LV: Commercial Tracker
On an annual basis, the Super Bowl is the world’s most anticipated sporting event. In 2020, over 100 million viewers tuned in to watch...
Ken Abescoro
Nov 9, 20203 min read
Exploring 'Animal Crossing: New Horizons' for Engagement
Engagement is on a new horizon in 2020. Marketers take notice on the medium heading into the new year.
Alex Maryuen
Aug 5, 202019 min read
How 12 Canadian Marketing Executives Are Navigating Through Uncertainty
2020 truly has been a transformative year with a global pandemic, economic recession, and social issues coming to light. Now more than...
Avish Sood
Mar 9, 202025 min read
30 Female Leaders Share Their Advice On Navigating The Sponsorship Marketing Industry
#EachforEqual: Collectively, each one of us (including men) can support in creating a gender equal world, while celebrating the...
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