THE SPONSORSHIP SPACE

It's no suprise that 2020 has been full of them. No one could have predicted how this year would've unfolded. With almost all of the...

With 20+ years of marketing and sponsorship experience, Mark has become a powerhouse in the sponsorship industry. In 2015, Mark founded...

2020 truly has been a transformative year with a global pandemic, economic recession, and social issues coming to light. Now more than...

#EachforEqual: Collectively, each one of us (including men) can support in creating a gender equal world, while celebrating the...

I recently had the opportunity to chat with Erikas Kirvelaitis, the 21-year old Communications Manager for Lithuanian Basketball team,...

If you’re a veteran working in the sports business industry or a young professional trying to work your way in, chances are you know how...

Melissa Proctor wasn’t your ordinary student growing up. She loved to draw and create things from scratch, leading her to major in...

With the 98th season of the National Football League amongst us, it is evident the nation’s most adored sporting league¹ has no plans on...

Jamie Guin, Senior Vice President of Corporate Partnerships at Los Angeles Football Club (LAFC) celebrates his twelfth year in the Sports...

NASCAR has a rich history of providing exhilarating entertainment that has yielded one of the largest and most loyal fan bases in sports....

Many students aim to land their dream job, but many forget that important steps and sacrifices are needed to make it happen. While...

This was not Gary Vaynerchuk’s first rodeo at the SXSW Conference. “Self-esteem is the ultimate drug,” the digital marketing influencer,...

Although they may sometimes be underrepresented in the sector, thousands of women are leading incredible portfolios within the marketing...

For the last five years, the driver’s seat for the partnership of the top racing series in NASCAR has been occupied by Kimberly Meesters,...

With the rise of social media – snackable, engaging content has becoming king in our daily lives. But not all of us get to craft a...