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5 Sponsorship Veterans Share Their Thoughts Heading Into 2021

Dec 23, 20206 min read

5 Sponsorship Veterans Share Their Thoughts Heading Into 2021

It's no suprise that 2020 has been full of them. No one could have predicted how this year would've unfolded. With almost all of the...

Kevin Housekneckht

Nov 3, 20204 min read

The Impact Series: Mark Giovino

With 20+ years of marketing and sponsorship experience, Mark has become a powerhouse in the sponsorship industry. In 2015, Mark founded...

How 12 Canadian Marketing Executives Are Navigating Through Uncertainty

Alex Maryuen

Aug 5, 202019 min read

How 12 Canadian Marketing Executives Are Navigating Through Uncertainty

2020 truly has been a transformative year with a global pandemic, economic recession, and social issues coming to light. Now more than...

30 Female Leaders Share Their Advice On Navigating The Sponsorship Marketing Industry

Avish Sood

Mar 9, 202025 min read

30 Female Leaders Share Their Advice On Navigating The Sponsorship Marketing Industry

#EachforEqual: Collectively, each one of us (including men) can support in creating a gender equal world, while celebrating the...

How 21 Year Old Erikas Kirvelaitis Is Helping Drive BC Vytautas Popularity Forward With The Ball Bro

Louis Frangella

Apr 10, 20184 min read

How 21 Year Old Erikas Kirvelaitis Is Helping Drive BC Vytautas Popularity Forward With The Ball Bro

I recently had the opportunity to chat with Erikas Kirvelaitis, the 21-year old Communications Manager for Lithuanian Basketball team,...

How Adam White Is Building A New Way To Cover The Sports Business Industry

Avish Sood

Jan 13, 20187 min read

How Adam White Is Building A New Way To Cover The Sports Business Industry

If you’re a veteran working in the sports business industry or a young professional trying to work your way in, chances are you know how...

How This NBA "Ball-Girl" Hustled Her Way Into A Role As The Atlanta Hawks CMO

Avish Sood

Jun 20, 20178 min read

How This NBA "Ball-Girl" Hustled Her Way Into A Role As The Atlanta Hawks CMO

Melissa Proctor wasn’t your ordinary student growing up. She loved to draw and create things from scratch, leading her to major in...

How Miami Dolphins’ CTO Tery Howard is Leveraging Technology To Transform The Game

Zenab Keita

Jun 14, 20174 min read

How Miami Dolphins’ CTO Tery Howard is Leveraging Technology To Transform The Game

With the 98th season of the National Football League amongst us, it is evident the nation’s most adored sporting league¹ has no plans on...

How Trusting the Process Led to an Expansion, MLS Opportunity For Jamie Guin

Erica Bernedas

Apr 8, 20178 min read

How Trusting the Process Led to an Expansion, MLS Opportunity For Jamie Guin

Jamie Guin, Senior Vice President of Corporate Partnerships at Los Angeles Football Club (LAFC) celebrates his twelfth year in the Sports...

How NASCAR CMO Jill Gregory is Capturing the Attention of New Audiences

Sara McMall

Apr 3, 20175 min read

How NASCAR CMO Jill Gregory is Capturing the Attention of New Audiences

NASCAR has a rich history of providing exhilarating entertainment that has yielded one of the largest and most loyal fan bases in sports....

Striving For Success With The Dolphins: The Story of Danielle DeLuca

Lewis Gray

Mar 30, 20174 min read

Striving For Success With The Dolphins: The Story of Danielle DeLuca

Many students aim to land their dream job, but many forget that important steps and sacrifices are needed to make it happen. While...

Five Key Takeaways From Gary Vaynerchuk's SXSW Keynote

Peter Armstrong

Mar 11, 20173 min read

Five Key Takeaways From Gary Vaynerchuk's SXSW Keynote

This was not Gary Vaynerchuk’s first rodeo at the SXSW Conference. “Self-esteem is the ultimate drug,” the digital marketing influencer,...

20 Female Marketing Executives Share Their Best Career Advice

Avish Sood

Mar 8, 201714 min read

20 Female Marketing Executives Share Their Best Career Advice

Although they may sometimes be underrepresented in the sector, thousands of women are leading incredible portfolios within the marketing...

How Kimberly Meesters Drove Her Career Forward Through Motorsports

Sara McMall

Mar 2, 20176 min read

How Kimberly Meesters Drove Her Career Forward Through Motorsports

For the last five years, the driver’s seat for the partnership of the top racing series in NASCAR has been occupied by Kimberly Meesters,...

How Todd Ballard and GoPro Are Approaching Their Partnership Strategy

Erica Bernedas

Feb 15, 20174 min read

How Todd Ballard and GoPro Are Approaching Their Partnership Strategy

With the rise of social media – snackable, engaging content has becoming king in our daily lives. But not all of us get to craft a...

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