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Max Simpson

Oct 11, 20215 min read

On tap for Atlanta Hawks and Michelob ULTRA: multi-layered brand affinity

Michelob ULTRA and the Atlanta Hawks have forged a budding partnership that has expanded beyond your typical activations. Blending a mix...

How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis

Max Simpson

Aug 10, 20218 min read

How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis

Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...

Borussia Dortmund x BetMGM Change the Landscape of International Partnerships

Max Simpson

Jun 2, 20215 min read

Borussia Dortmund x BetMGM Change the Landscape of International Partnerships

U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...

New York Mets and Therabody Actively Reshaping the Sports Health and Wellness Space

Max Simpson

May 13, 20213 min read

New York Mets and Therabody Actively Reshaping the Sports Health and Wellness Space

The New York Mets have partnered with Therabody as an official recovery and wellness technology partner. Serving as an innovative...

Ted Lasso - Real vs. Made Up Product Placement

Max Simpson

May 3, 20216 min read

Ted Lasso - Real vs. Made Up Product Placement

By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...

Ken Abescoro

Apr 20, 20212 min read

Bringing Brands to Fans

As we’ve seen across some of the major venues and entertainment spots in North America, fans have been welcomed in reduce capacities....

On the Inside - Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ

Max Simpson

Apr 20, 20211 min read

On the Inside - Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ

*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ This past...

Max Simpson

Apr 13, 20215 min read

The Ethos of a Partnership: "Why?"

Examine the evolution of sponsorships by dissecting the process behind them In life, we often think of the logistics behind our actions:...

Max Simpson

Mar 30, 20214 min read

The Elements of a Great Spokesperson

What are some qualities of a great spokesperson? Charisma. Charm. Looks. Humor. Likeability. Relatability. All traits that bring a...

Max Simpson

Mar 16, 20213 min read

Kit & Club: World Analysis - Bundesliga

Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...

Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ

Max Simpson

Mar 15, 20214 min read

Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ

Gila River Hotels & Casinos has long been a mainstay within the Arizona sports landscape. Consisting of three properties, Lone Butte,...

Max Simpson

Mar 9, 20213 min read

Kit & Club: World Analysis - NWSL

The National Women's Soccer League has been a growing force in the accelerated growth of women's soccer throughout the globe. Home to...

How H&M Is Approaching Equestrian Sponsorships Differently

lonapricejones

Mar 5, 20214 min read

How H&M Is Approaching Equestrian Sponsorships Differently

In recent years, brands have built online communities around their sponsored assets. How has H&M done this differently in show jumping?

Max Simpson

Mar 2, 20214 min read

Kit & Club: World Analysis - MLS

Major League Soccer recently celebrated their quadrinscentennial season. The league has experienced massive growth since its inception....

How INDOCHINO Is Supporting RJ Barrett On Basketball’s Biggest Stage

derekgomes97

Feb 24, 20218 min read

How INDOCHINO Is Supporting RJ Barrett On Basketball’s Biggest Stage

For years, NBA players have showcased their unique styles and fashion sense. From Lebron James' classic baggy suit to Trae Young pulling...

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