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On tap for Atlanta Hawks and Michelob ULTRA: multi-layered brand affinity
Michelob ULTRA and the Atlanta Hawks have forged a budding partnership that has expanded beyond your typical activations. Blending a mix...
Max Simpson
Oct 11, 20215 min read
How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis
Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...
Max Simpson
Aug 10, 20218 min read
Borussia Dortmund x BetMGM Change the Landscape of International Partnerships
U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...
Max Simpson
Jun 2, 20215 min read
New York Mets and Therabody Actively Reshaping the Sports Health and Wellness Space
The New York Mets have partnered with Therabody as an official recovery and wellness technology partner. Serving as an innovative...
Max Simpson
May 13, 20213 min read
Ted Lasso - Real vs. Made Up Product Placement
By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...
Max Simpson
May 3, 20216 min read
Bringing Brands to Fans
As we’ve seen across some of the major venues and entertainment spots in North America, fans have been welcomed in reduce capacities....
Ken Abescoro
Apr 20, 20212 min read
On the Inside - Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ This past...
Max Simpson
Apr 20, 20211 min read
The Ethos of a Partnership: "Why?"
Examine the evolution of sponsorships by dissecting the process behind them In life, we often think of the logistics behind our actions:...
Max Simpson
Apr 13, 20215 min read
The Elements of a Great Spokesperson
What are some qualities of a great spokesperson? Charisma. Charm. Looks. Humor. Likeability. Relatability. All traits that bring a...
Max Simpson
Mar 30, 20214 min read
Kit & Club: World Analysis - Bundesliga
Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...
Max Simpson
Mar 16, 20213 min read
Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
Gila River Hotels & Casinos has long been a mainstay within the Arizona sports landscape. Consisting of three properties, Lone Butte,...
Max Simpson
Mar 15, 20214 min read
Kit & Club: World Analysis - NWSL
The National Women's Soccer League has been a growing force in the accelerated growth of women's soccer throughout the globe. Home to...
Max Simpson
Mar 9, 20213 min read
How H&M Is Approaching Equestrian Sponsorships Differently
In recent years, brands have built online communities around their sponsored assets. How has H&M done this differently in show jumping?
lonapricejones
Mar 5, 20214 min read
Kit & Club: World Analysis - MLS
Major League Soccer recently celebrated their quadrinscentennial season. The league has experienced massive growth since its inception....
Max Simpson
Mar 2, 20214 min read
How INDOCHINO Is Supporting RJ Barrett On Basketball’s Biggest Stage
For years, NBA players have showcased their unique styles and fashion sense. From Lebron James' classic baggy suit to Trae Young pulling...
derekgomes97
Feb 24, 20218 min read
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