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Dec 23, 20206 min read

5 Sponsorship Veterans Share Their Thoughts Heading Into 2021

It's no suprise that 2020 has been full of them. No one could have predicted how this year would've unfolded. With almost all of the...

Dec 8, 20206 min read

Entering the Gaming Space as a Non Endemic Brand

Struggling to get into the gaming space as a non-endemic brand? Try using these examples as sources of inspiration

Dec 4, 20205 min read

How Brands Can Fill The Emotional Void Of Schitt's Creek

Schitt’s Creek achieved its popularity by showing us a world where optimism and growth triumph over fear and competition.

Nov 30, 20206 min read

Can the Gaming-Partnerships Industry Save Declining Post-Secondary Enrolment Rates?

Post-secondary enrolment rates are on a decline. Can gaming be its saving grace?

Nov 24, 20204 min read

Predictions for 2021 in Gaming

It's never too early for "fantasy" predictions. Here are Ken's 2021 fantasy predictions in the gaming space!

Nov 22, 20202 min read

Extra Innings - Vol. 29

Hi Everyone, Welcome to this week's edition of Extra Innings. December will mirror July when sports leagues began to return to action....

Nov 16, 20202 min read

How Marketers Are Honouring The Military This Year

What happens when the military meet sport? Look for this space as a continuous avenue to support for those who served and continue to serve.

Nov 9, 20203 min read

Exploring 'Animal Crossing: New Horizons' for Engagement

Engagement is on a new horizon in 2020. Marketers take notice on the medium heading into the new year.

Oct 27, 20204 min read

Mental Health Within the Sports Industry

In sports, you win or you lose. It’s a black and white issue, and careers are defined solely on this criterion. Many people who work in...