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Sherwood's Return to Prominence through Culture Driven, Athlete Marketing

Feb 22, 20226 min read

Sherwood's Return to Prominence through Culture Driven, Athlete Marketing

In a sit-down with AVP of Brand at Sherwood Hockey, Brendon Arnold, Ken dives into the world of athlete marketing and brand architecture.

How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis

Max Simpson

Aug 10, 20218 min read

How "Ted Lasso" Beautifully Defies the Norm of a Sponsorship Crisis

Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...

Borussia Dortmund x BetMGM Change the Landscape of International Partnerships

Max Simpson

Jun 2, 20215 min read

Borussia Dortmund x BetMGM Change the Landscape of International Partnerships

U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...

How Brands Can Fill The Emotional Void Of Schitt's Creek

Victoria Morton

Dec 4, 20205 min read

How Brands Can Fill The Emotional Void Of Schitt's Creek

Schitt’s Creek achieved its popularity by showing us a world where optimism and growth triumph over fear and competition.

The ABC's: Activation, Brands, & Consumers | VOL. 2

Nathan Black

Dec 2, 20203 min read

The ABC's: Activation, Brands, & Consumers | VOL. 2

Brands like Ralph Lauren are rethinking their retail customer experience through an idea called "Merchantainment".

THE ABC's: Activation, Brands, & Consumers | VOL. 1

Nate Black

Nov 25, 20204 min read

THE ABC's: Activation, Brands, & Consumers | VOL. 1

Lil Nas X performs virtually for 33 million people. Is the concert experience changing forever?

Ken Abescoro

Nov 24, 20204 min read

Predictions for 2021 in Gaming

It's never too early for "fantasy" predictions. Here are Ken's 2021 fantasy predictions in the gaming space!

How Adam White Is Building A New Way To Cover The Sports Business Industry

Avish Sood

Jan 13, 20187 min read

How Adam White Is Building A New Way To Cover The Sports Business Industry

If you’re a veteran working in the sports business industry or a young professional trying to work your way in, chances are you know how...

Key Takeaways From The Canadian Sponsorship Forum (#CSFX17)

Avish Sood

May 13, 20176 min read

Key Takeaways From The Canadian Sponsorship Forum (#CSFX17)

From everyone I chatted with prior to heading to Ottawa, you could tell, there was a lot of anticipation building towards this year’s...

Five Key Takeaways From Gary Vaynerchuk's SXSW Keynote

Peter Armstrong

Mar 11, 20173 min read

Five Key Takeaways From Gary Vaynerchuk's SXSW Keynote

This was not Gary Vaynerchuk’s first rodeo at the SXSW Conference. “Self-esteem is the ultimate drug,” the digital marketing influencer,...

How the Minnesota Wild Create Quality Social Media Sponsorship

Neil Horowitz

Mar 11, 20173 min read

How the Minnesota Wild Create Quality Social Media Sponsorship

It wasn't so long ago I received some sponsor copy that I was to copy and paste onto the team's social media channels. That was sponsored...

Digital Media Monthly: Creating Consistent Cadence

Dan Gorman

Mar 2, 20172 min read

Digital Media Monthly: Creating Consistent Cadence

In this day and age, it is not enough for brands to solely talk socially about their sponsorships when events are happening. It’s about...

Here's How Snapchat Can Be Part Of Your Sponsorship Inventory

Carson McKee

Feb 15, 20174 min read

Here's How Snapchat Can Be Part Of Your Sponsorship Inventory

2016 was the year Snapchat crossed over into the mainstream. For over 10 years, I’ve consulted with teams and had countless discussions...

How Angelina Lawton and Sportsdigita Are Helping Revolutionize The Sponsorship Industry

Sara McMall

Feb 8, 20176 min read

How Angelina Lawton and Sportsdigita Are Helping Revolutionize The Sponsorship Industry

Continuing our "Innovation In Sponsorship" series, Angelina Lawton, Founder and CEO of Sportsdigita gives us insight into her journey...

What Brands Will We See While We're Tweeting the Super Bowl?

Will Eidam

Feb 1, 20176 min read

What Brands Will We See While We're Tweeting the Super Bowl?

Activating NFL Influencers for Sponsorship on Social Media As is tradition, January is the month when the advertising world provides...

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