THE SPONSORSHIP SPACE

In a sit-down with AVP of Brand at Sherwood Hockey, Brendon Arnold, Ken dives into the world of athlete marketing and brand architecture.

Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...

U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...

Schitt’s Creek achieved its popularity by showing us a world where optimism and growth triumph over fear and competition.

Brands like Ralph Lauren are rethinking their retail customer experience through an idea called "Merchantainment".

Lil Nas X performs virtually for 33 million people. Is the concert experience changing forever?

It's never too early for "fantasy" predictions. Here are Ken's 2021 fantasy predictions in the gaming space!

If you’re a veteran working in the sports business industry or a young professional trying to work your way in, chances are you know how...

From everyone I chatted with prior to heading to Ottawa, you could tell, there was a lot of anticipation building towards this year’s...

This was not Gary Vaynerchuk’s first rodeo at the SXSW Conference. “Self-esteem is the ultimate drug,” the digital marketing influencer,...

It wasn't so long ago I received some sponsor copy that I was to copy and paste onto the team's social media channels. That was sponsored...

In this day and age, it is not enough for brands to solely talk socially about their sponsorships when events are happening. It’s about...

2016 was the year Snapchat crossed over into the mainstream. For over 10 years, I’ve consulted with teams and had countless discussions...

Continuing our "Innovation In Sponsorship" series, Angelina Lawton, Founder and CEO of Sportsdigita gives us insight into her journey...

Activating NFL Influencers for Sponsorship on Social Media As is tradition, January is the month when the advertising world provides...