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Jan 29, 20174 min read

Super Bowl Anticipation: 2017 Brands To Watch

One of the most anticipated events of the year - The Super Bowl. As you already know, the event attracts millions of viewers around the...

Jan 23, 20172 min read

Pittsburgh Steelers' Antonio Brown Has Reported Six-Figure Deal With Facebook

You just completed a major upset win over a rival pro team during the playoffs..... What's the first thing that you would do? Well, if...

Jan 21, 20174 min read

From Notepad To Touchscreen: Keeping Up With The Digital Media Revolution

It's just past 7pm on a brutally cold January night in Edmonton. I get settled in my chair in the Rogers Place press box, open up my...

Jan 10, 201722 min read

30 Sponsorship Executives Discuss Opportunities and Trends Headed Into 2017

With the excitement of 2017 ahead of us, we wanted an opportunity to ask some of the world's leading sponsorship executives what sorts of...

Nov 20, 20163 min read

The One Thing Every Sponsor Wants (And Nobody is Doing)

Here are some of the comments I heard from my most recent sponsor summit, and these comments echo exactly what I hear at every summit! A...

Sep 18, 20162 min read

How Companies Are Activating at the Toronto International Film Festival

The Toronto International Film Festival is one of the world's largest publicly attended film festivals. With celebrities, producers and...

Sep 16, 20162 min read

Major League Sponsorships

With the MLB season a few weeks underway there are a variety of new sponsorship deals taking place. The MLB has 24 official sponsors in a...

Jun 22, 20163 min read

Twitter Amplifying the Sports World

If you were near a television screen on Thanksgiving weekend, chances are you might have witnessed Auburn CB Chris Davis return a missed...