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Sherwood's Return to Prominence through Culture Driven, Athlete Marketing
In a sit-down with AVP of Brand at Sherwood Hockey, Brendon Arnold, Ken dives into the world of athlete marketing and brand architecture.
Ken Abescoro
Feb 22, 20226 min read
Making History and Building the Future: A Conversation with Lou Frangella, VP of Partnerships at FTX
Cryptocurrency, NFTs, blockchain - these are all words you’ve probably heard countless times in the last year or so. Within the sports...
Samir Bhatla
Jan 19, 202211 min read
On tap for Atlanta Hawks and Michelob ULTRA: multi-layered brand affinity
Michelob ULTRA and the Atlanta Hawks have forged a budding partnership that has expanded beyond your typical activations. Blending a mix...
Max Simpson
Oct 11, 20215 min read
Borussia Dortmund x BetMGM Change the Landscape of International Partnerships
U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...
Max Simpson
Jun 2, 20215 min read
New York Mets and Therabody Actively Reshaping the Sports Health and Wellness Space
The New York Mets have partnered with Therabody as an official recovery and wellness technology partner. Serving as an innovative...
Max Simpson
May 13, 20213 min read
Ted Lasso - Real vs. Made Up Product Placement
By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...
Max Simpson
May 3, 20216 min read
It Will Always Be Fans First: Post Mortem on the European Super League
It will always be fan first in sport and entertainment. But how did brands respond as part of the European Super League conversations?
Ken Abescoro
Apr 26, 20212 min read
Bringing Brands to Fans
As we’ve seen across some of the major venues and entertainment spots in North America, fans have been welcomed in reduce capacities....
Ken Abescoro
Apr 20, 20212 min read
On the Inside - Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ This past...
Max Simpson
Apr 20, 20211 min read
Kit & Club: World Analysis - Bundesliga
Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...
Max Simpson
Mar 16, 20213 min read
Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
Gila River Hotels & Casinos has long been a mainstay within the Arizona sports landscape. Consisting of three properties, Lone Butte,...
Max Simpson
Mar 15, 20214 min read
Kit & Club: World Analysis - NWSL
The National Women's Soccer League has been a growing force in the accelerated growth of women's soccer throughout the globe. Home to...
Max Simpson
Mar 9, 20213 min read
Esport Arenas & Venues – The New Frontier for Sponsorship
What does the next frontier of esport sponsorship look like? Venues of course! Will we see more arenas pop up now? How will brands respond?
Ken Abescoro
Mar 2, 20213 min read
The ABC's | Brady v. Mahomes- Brand Edition | VOL 8.
Tom Brady and Patrick Mahomes success is not limited to the football field. Both have built brand empires throughout their careers.
Nathan Black
Jan 28, 20215 min read
How Can Brands Leverage Teams and Streamers to Get Into Esports
Non endemic brands have found ways to insert themselves into the gaming and esports conversation. But is influencer marketing the answer?
Ken Abescoro
Jan 25, 20214 min read
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