social media | sponsorship-space

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Feb 22, 20226 min read

Sherwood's Return to Prominence through Culture Driven, Athlete Marketing

In a sit-down with AVP of Brand at Sherwood Hockey, Brendon Arnold, Ken dives into the world of athlete marketing and brand architecture.

Jun 2, 20215 min read

Borussia Dortmund x BetMGM Change the Landscape of International Partnerships

U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...

Mar 16, 20213 min read

Kit & Club: World Analysis - Bundesliga

Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...

Mar 5, 20214 min read

How H&M Is Approaching Equestrian Sponsorships Differently

In recent years, brands have built online communities around their sponsored assets. How has H&M done this differently in show jumping?

Feb 24, 20218 min read

How INDOCHINO Is Supporting RJ Barrett On Basketball’s Biggest Stage

For years, NBA players have showcased their unique styles and fashion sense. From Lebron James' classic baggy suit to Trae Young pulling...

Jan 18, 202111 min read

Beyond the Handle: Tessa Gray

In the New Year edition of Beyond the Handle, Tessa Gray takes us through her rise through social in the biz-tech space.

Jan 11, 20215 min read

The Impact Series: Motasem El Bawab

Motasem El Bawab has been making waves in the Digital Media and Advertising industry at international levels for the past 10 years.

Dec 14, 20207 min read

The Impact Series: Rachel Steinberg

In the past few years, Rachel Steinberg has become a force in the partnerships space working with the Philadelphia 76ers, BSE Global...

Dec 13, 202011 min read

Beyond the Handle: Jen Hartmann

The Beyond the Handle series continues with Jen Hartmann, Director of Strategic Public Relations and Enterprise Social Media.