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Sherwood's Return to Prominence through Culture Driven, Athlete Marketing
In a sit-down with AVP of Brand at Sherwood Hockey, Brendon Arnold, Ken dives into the world of athlete marketing and brand architecture.
Ken Abescoro
Feb 22, 20226 min read
Borussia Dortmund x BetMGM Change the Landscape of International Partnerships
U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...
Max Simpson
Jun 2, 20215 min read
New York Mets and Therabody Actively Reshaping the Sports Health and Wellness Space
The New York Mets have partnered with Therabody as an official recovery and wellness technology partner. Serving as an innovative...
Max Simpson
May 13, 20213 min read
Ted Lasso - Real vs. Made Up Product Placement
By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...
Max Simpson
May 3, 20216 min read
It Will Always Be Fans First: Post Mortem on the European Super League
It will always be fan first in sport and entertainment. But how did brands respond as part of the European Super League conversations?
Ken Abescoro
Apr 26, 20212 min read
On the Inside - Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ
*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ This past...
Max Simpson
Apr 20, 20211 min read
Kit & Club: World Analysis - Bundesliga
Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...
Max Simpson
Mar 16, 20213 min read
How H&M Is Approaching Equestrian Sponsorships Differently
In recent years, brands have built online communities around their sponsored assets. How has H&M done this differently in show jumping?
lonapricejones
Mar 5, 20214 min read
The ABC's | Brady v. Mahomes- Brand Edition | VOL 8.
Tom Brady and Patrick Mahomes success is not limited to the football field. Both have built brand empires throughout their careers.
Nathan Black
Jan 28, 20215 min read
The Impact Series: Motasem El Bawab
Motasem El Bawab has been making waves in the Digital Media and Advertising industry at international levels for the past 10 years.
simiolatunj
Jan 11, 20215 min read
Why Randox Is Extending Their Grand National Festival Sponsorship For Five More Years
In 2017, Randox bucked the Grand National sponsor trend and became the first non-alcoholic headline sponsor for the annual Grand National...
lonapricejones
Jan 5, 20212 min read
The Impact Series: Rachel Steinberg
In the past few years, Rachel Steinberg has become a force in the partnerships space working with the Philadelphia 76ers, BSE Global...
Nick Goss
Dec 14, 20207 min read
The Impact Series: Mike Minnella
Over the past 6 years, Mike Minnella has been leaving major footprints in the world of sports partnerships.
simiolatunj
Nov 24, 20205 min read
The Impact Series: Tiffany Hollins
Tiffany Hollins has had an extensive career in the area of entertainment marketing and customer service. In 2015 she graduated with a...
simiolatunj
Nov 5, 20203 min read
The Impact Series: Cam Rizzardini
Welcome back to our latest edition of The Impact Series! We are joined by the talented Cam Rizzardini. Cam Rizzardini is the Brand...
Max Simpson
Aug 28, 20205 min read
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