THE SPONSORSHIP SPACE

In a sit-down with AVP of Brand at Sherwood Hockey, Brendon Arnold, Ken dives into the world of athlete marketing and brand architecture.

Cryptocurrency, NFTs, blockchain - these are all words you’ve probably heard countless times in the last year or so. Within the sports...

Yup, they’re back. INDOCHINO continues to make headlines in the world of Sport Business. Just a few weeks ago, we connected with...

It’s been a busy year for INDOCHINO, the global leader in made to measure apparel. After dressing 25% of the 2020 NBA Draft Class...

Ted Lasso’s Season 2, Episode 3 “Do the Right-est Thing” had a little bit of everything. From the debut of Led Tasso to the reemergence...

If you live in Canada and have engaged with the world of sports betting before, there’s a good chance you’ve been noticing what’s going...

U.S. sports betting operator BetMGM and Bundesliga club Borussia Dortmund worked together to forge a first-of-its-kind partnership. The...

The New York Mets have partnered with Therabody as an official recovery and wellness technology partner. Serving as an innovative...

By now if you have a steady internet connection and a $4.99 a month in loose change to spare, it is a safe bet to make that you have...

It will always be fan first in sport and entertainment. But how did brands respond as part of the European Super League conversations?

*This piece is Part II of the original story: Gila River Hotels & Casinos: The Journey to Becoming Arizona’s Official Sports HQ This past...

Tickets are now available for Sponsorship Connect 2021: In Support of UNICEF & India Pandemic Response Fund. With the situation in India...

Examine the evolution of sponsorships by dissecting the process behind them In life, we often think of the logistics behind our actions:...

What are some qualities of a great spokesperson? Charisma. Charm. Looks. Humor. Likeability. Relatability. All traits that bring a...

Currently in its 58th season, the German Bundesliga has been a growing force since its inception in 1963. As the largest soccer league in...