video games | sponsorship-space

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Mar 5, 20214 min read

How H&M Is Approaching Equestrian Sponsorships Differently

In recent years, brands have built online communities around their sponsored assets. How has H&M done this differently in show jumping?

Mar 2, 20213 min read

Esport Arenas & Venues – The New Frontier for Sponsorship

What does the next frontier of esport sponsorship look like? Venues of course! Will we see more arenas pop up now? How will brands respond?

Jan 25, 20214 min read

How Can Brands Leverage Teams and Streamers to Get Into Esports

Non endemic brands have found ways to insert themselves into the gaming and esports conversation. But is influencer marketing the answer?

Jan 5, 20214 min read

Previewing Esport & Gaming Partnerships

What areas will we see as emerging categories of partnerships in esports and gaming?

Dec 8, 20206 min read

Entering the Gaming Space as a Non Endemic Brand

Struggling to get into the gaming space as a non-endemic brand? Try using these examples as sources of inspiration

Nov 30, 20206 min read

Can the Gaming-Partnerships Industry Save Declining Post-Secondary Enrolment Rates?

Post-secondary enrolment rates are on a decline. Can gaming be its saving grace?

Nov 24, 20204 min read

Predictions for 2021 in Gaming

It's never too early for "fantasy" predictions. Here are Ken's 2021 fantasy predictions in the gaming space!

Nov 16, 20202 min read

How Marketers Are Honouring The Military This Year

What happens when the military meet sport? Look for this space as a continuous avenue to support for those who served and continue to serve.

Nov 9, 20203 min read

Exploring 'Animal Crossing: New Horizons' for Engagement

Engagement is on a new horizon in 2020. Marketers take notice on the medium heading into the new year.