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How H&M Is Approaching Equestrian Sponsorships Differently
In recent years, brands have built online communities around their sponsored assets. How has H&M done this differently in show jumping?
lonapricejones
Mar 5, 20214 min read
Esport Arenas & Venues – The New Frontier for Sponsorship
What does the next frontier of esport sponsorship look like? Venues of course! Will we see more arenas pop up now? How will brands respond?
Ken Abescoro
Mar 2, 20213 min read
How Can Brands Leverage Teams and Streamers to Get Into Esports
Non endemic brands have found ways to insert themselves into the gaming and esports conversation. But is influencer marketing the answer?
Ken Abescoro
Jan 25, 20214 min read
Previewing Esport & Gaming Partnerships
What areas will we see as emerging categories of partnerships in esports and gaming?
Ken Abescoro
Jan 5, 20214 min read
Entering the Gaming Space as a Non Endemic Brand
Struggling to get into the gaming space as a non-endemic brand? Try using these examples as sources of inspiration
Ken Abescoro
Dec 8, 20206 min read
Can the Gaming-Partnerships Industry Save Declining Post-Secondary Enrolment Rates?
Post-secondary enrolment rates are on a decline. Can gaming be its saving grace?
Ken Abescoro
Nov 30, 20206 min read
Predictions for 2021 in Gaming
It's never too early for "fantasy" predictions. Here are Ken's 2021 fantasy predictions in the gaming space!
Ken Abescoro
Nov 24, 20204 min read
How Marketers Are Honouring The Military This Year
What happens when the military meet sport? Look for this space as a continuous avenue to support for those who served and continue to serve.
Ken Abescoro
Nov 16, 20202 min read
Exploring 'Animal Crossing: New Horizons' for Engagement
Engagement is on a new horizon in 2020. Marketers take notice on the medium heading into the new year.
Ken Abescoro
Nov 9, 20203 min read
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